Kuya Daniel’s ‘Add a Tree’ marks success at launching
Like his other campaigns for social and economic change, the Add a Tree project of Kuya Daniel and UNTV marked success at kick off last October 10, gathering at least 24,000 environment-concerned citizens in a tree-planting and cleanup drive.
Daniel Razon recently led 24,000 participants to UNTV’s new environmental cause called “Add-a-Tree Global Tree-Planting Project.” The initiative is part of the broadcast journalist’s Kahit Isang Araw Lang (Just One Day) advocacy for change.
“There are worldwide concerns about global warming and climate change, and we want to be a part of the global solution,” Daniel Razon said, explaining the grounds behind his and UNTV’s Add a Tree project during its worldwide launching on October 10 held at the ADD Convention Center Park in Apalit, Pampanga.
Keeping true to its commitment in reaching out and contributing to change in society, UNTV kicked off its global tree-planting project on Sunday (10.10.10) with 70,000 new seedlings.
Environment and Natural Resources Secretary Ramon J. P. Paje seals a new partnership, this time with media outfit UNTV – Breakthrough and Milestones Productions International, (UNTV-BMPI) to undertake a three-year tree planting program in various parts of the country under the DENR’s “Bayanihang Bayan” Program.
Paje expressed gratitude to the growing consciousness of Filipinos, saying such would pave the way for the immediate healing of the country’s environment.
Gerardo Panghulan, UNTV’s vice-president for administration, said his company welcomed the partnership as it offers them a good opportunity to realize their environmental advocacy campaign, “Isang Araw Lang Para sa Kalikasan” on the ground.
Under the agreement, the UNTV has committed not only to donate seedlings but also to shoulder the cost of planting site preparation and the maintenance and nurturing of the planted seedlings.
There are two memorable moments in the Philippines’ environmental history that unified the Filipinos on 10.10.10. Each sparked contrasting tales of heroism, vision and inspiration for every Filipino at these critical times for Mother Nature.
ABS-CBN, the country’s oldest television network held its “10.10.10 Run for Pasig River” which drew 120,000+ marathoners. The record number of participants instantly made the effort a strong contender at the Guinness Book of World Records.
Meanwhile, from a new-comer and promising television channel UNTV, a tree-planting activity humbly called “Add-a-Tree” was launched at that same time. Its event was participated in by only about 24,000+, a figure that is just a fraction of the total number of runners at the bigger network’s event. But in total, up to 70,000+ new seedlings for the future generation were planted.
Both television networks adopted similar theme of eco-sustainability for the future generation, but they are both different in the scope of their advocacies.